Keith Richards OBE is currently the Managing Director of Promasidor Nigeria Ltd a food and beverages company based in Lagos. His career has spanned over thirty years of involvement in developing markets, especially Africa. Prior to his current position he has most recently been Managing Director of Guinness Nigeria Plc in Lagos and of International Equitable Association, in Aba, Abia State.

In recognition of his work with communities he has several Chieftaincy titles and is a fellow of Lagos State Polytechnic. He serves on the Boards of several industry groups, The Nigerian Economic Summit Group, The Advisory Panel of the Businessday Newspaper (where he has been a columnist) and the Development Board of Pan African University/ Lagos Business School. His collected columns on social, business and political life in Nigeria have recently been published.