3 April 2019 - 5 April 2019
In recent years, globalization of business has led to exceptional changes from product adaptation to the way we interact with customers.
With the connectedness, the computing power, the data, things just are moving at a faster pace, so companies operating in diverse markets face new challenges and local communities ask for meaningful social contributions and local impacts.
Companies have to think global, act local, but then also think about how taking into account local issues impact them somewhere else. They need to continually move back and forth between local and global.
With Trump’s Era, Brexit…, the myth of a borderless world has come crashing down and managers need to adapt their international strategies and give more importance to local issues and cultural sensitivity of their business in order to create better local anchorage and then assure sustainability and optimize the development for everybody’s profitability.
The Host Institution Emlyon Business School
April 3-5 2019
Visit http://www.bmda.net/BMDA for more information.