B-School Communications and Development Symposium

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4 March 2020 - 6 March 2020

Georgetown University McDonough School of Business


The B-School Communications and Development Symposium is the perfect opportunity to energize and transform your institutional strategy and business school brand. It is the only event of its kind developed specifically for marketing and development professionals at business schools. Get an inside look at fresh ideas and best practices on branding, strategic communications, donor development, and alumni relations.

Now is the time to energize, modernize, and transform your institutional strategy for the new digital era. Whether you are looking for results-driven, dynamic ways to engage your audience or want to explore the latest trends and case studies shaping universities today, this symposium is the perfect opportunity for discovery.

We invite you to check out and the agenda and learn more about the following sessions:

  • Communications/Marketing sessions will focus on practical solutions for leveraging existing resources, help you choose the right measurement tools and data, demonstrate ROI, create and manage content, balance a budget, and more.
  • Development sessions will share innovative strategies to ‘go global’ with alumni engagement, develop a culture of philanthropy on campus, increase advisory board involvement, enhance corporate partnerships, and take your engagement efforts beyond just ‘events’.
  • Plenary sessions will explore what the future holds and discuss brand building in an increasingly noisy world, as well as the evolving expectations these changes will bring to those in communications and development positions.
  • Bonus sessions will share best principles for managing teams and managing ‘up’, offer tips to work effectively across departments, and discuss branding business as a force for good.

Who Should Attend?

Professionals in alumni relations, development, marketing, communications, alumni relations, external relations, and deans, associate and assistant deans, and faculty.

Click Here to Register Online!