23 October 2018
09:00 - 10:00
Cases have been shown to be highly impactful in giving voice to faculty writing about their local and regional business cultures, voices that are often underrepresented in other forms of publication. This webinar will explore the process of creating teaching cases, and the potential for creating and delivering impact throughout the cycle of creation, teaching and distribution. We will highlight the value that comes from writing your own case and give some pointers to the common components of cases that are popular with faculty and students in classrooms around the world. Above all the webinar will highlight the impactful contribution made by case studies in learning, accreditation, and strengthening vital links between faculty, schools and industry.
The webinar will be hosted by Richard McCracken, Director of The Case Centre, the independent home of the case method, distributor of the world’s most diverse collection of teaching cases, and a leading provider of development and training for case teachers and writers.
October 23, 2018
The Case Centre
Richard McCracken has been the Director of The Case Centre since March 2008. He oversees The Case Centre’s global operations from its UK office.
Richard regularly represents the case community at conferences, workshops and competitions as both a speaker and moderator. Richard is also on the judging panels for The Case Centre’s annual case method awards and competitions, and EFMD’s case writing competition. Prior to joining The Case Centre, Richard was Head of Intellectual Property at the Open University (OU). During his time at the OU Richard was instrumental in the development and launch of the OpenLearn initiative, which makes educational resources from OU courses freely available worldwide via the Internet. Richard was also a member of the senior management team responsible for negotiating and managing the University’s unique relationship with the BBC. Richard holds degrees in English Literature (University of Sheffield) and Law (Open University), and a postgraduate Diploma in Intellectual Property Law (University of London).