Emerging Markets Conference Board Conference 2020

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Date/Time
2 June 2020 - 3 June 2020

Location
School of Economics and Business, University of Ljubljana (the SEB LU)

Emerging Markets Conference Board 2020

School of Economics and Business, University of Ljubljana welcomes you to the 2020 Annual Conference of the Emerging Markets Conference Board on June 2-3, 2020. The annual EMCB conferences aim to gather marketing scholars and practitioners interested in issues and challenges of marketing and related management issues in emerging markets. This is the first time for the Emerging Markets Conference Board (EMCB) conference to take place in Europe and this offers opportunity to shed more light also to emerging markets within the European context.

The theme of the conference is “Growing business in emerging markets: Challenges and drivers for successWe have prepared thirteen tracks covering different areas of marketing. The conference format will provide room for discussion, networking and co-operation building among attendees from developed and developing countries.

Call For Papers

We are pleased to invite you to the ninth EMCB (Emerging Markets Conference Board) conference that will take place on June 2-3, 2020 at the School of Economics and Business, University of Ljubljana, Slovenia. Organized in Europe for the first time, EMCB conference will gather eminent marketing professors, academics and researchers from all over the world. The conference format will provide room for discussion, networking and co-operation building among attendees from developed and developing countries. Interesting plenary sessions with renowned scholars (e.g. prof. Naresh Malhotra) will in addition provide stimulating insights in issues and challenges of marketing and related management issues in emerging markets.

The academics, researchers, students and practitioners are encouraged to submit extended abstracts or full papers in different areas of marketing, covered by 13 tracks:

  • Base of the pyramid (BOP) marketing
  • Big data and analytics
  • Brands and brand management
  • Business-to-business marketing and sales management
  • Consumer behavior and culture
  • Context-specific issues in marketing
  • Green/sustainable marketing
  • Innovation and trends in the changing environment
  • Marketing in SMEs
  • Marketing communication in digitalized era
  • Marketing strategy
  • Services marketing and retailing
  • Specifics of marketing in the CEE countries

Submission Deadline: extended to January 22nd 23:59 CET

Decision and Selection Announcement: 15th February 2020

For more information please contact us at emcb2020@ef.uni-lj.si

Registration

Registration fees:

Participants Early bird (in EUR) Standard (in EUR)
Students 150 180
Academic 230 260
Industry 350 380
Accompanying person(social program only) 100 100

For general inquiries contact: emcb2020@ef.uni-lj.si

For more information, please visit this website: http://konference.ef.uni-lj.si/emcb/the-conference/

Click Here to Register Online!