How to Reposition International Student Recruitment After COVID-19?

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8 July 2020
08:00 - 09:00

Online Webinar

The University of Illinois, Urbana Champaign, prophetically purchased a 3-year insurance against a drop in Chinese enrollment with a coverage of USD 60 million and a premium of USD 424K. Many other universities (and their business schools) were left “holding the bag” and the reported losses are staggering. Most of them identified the diversification of student intake as a priority item of their risk registers, but it was not followed up by tangible action. The future certainly has to be different.

This webinar will look at international student recruitment from a business perspective by putting the focus on recruitment cycles and international study motives. How much international diversification is desirable and needed? And how can international recruitment and diversification targets be effectively balanced?

Learn more about the webinar series by clicking here.


Wednesday, July 8, 2020

  • 8:00am Washington D.C.
  • 9:00am São Paulo
  • 1:00pm London
  • 2:00pm Paris
  • 3:00pm Nairobi
  • 4:00pm Dubai
  • 5:30pm Mumbai
  • 7:00pm Jakarta
  • 8:00pm Malaysia


Click the link below to register for the webinar.



Ulrich Hommel
Founding Partner

Ulrich Hommel is an internationally recognized expert of accreditation, quality management, risk management and strategic leadership in higher education, and a prolific writer on business school topics. He has served in various leadership capacities at EFMD over a period of more than 12 years, including Director of Quality Services, Director of Business School Development and Director of Research & Surveys.

Ulrich has completed more than 20 years of service as Professor of Finance at EBS University & Law in Wiesbaden (Germany), which included appointments as Dean, Rector and Managing Director. His academic research focuses on risk management, restructuring and entrepreneurial financing, all topics that mirror his interests in higher education. Ulrich holds a Ph.D. in Economics from the University of Michigan, Ann Arbor, and has been awarded a Dr. habil in Business Administration by WHU. Within XOLAS, Ulrich contributes particularly to the creation of knowledge and intelligence solutions and helps business schools to enhance their risk management capabilities; he develops restructuring solutions for clients and spearheads the development of XOLAS’ financial advisory capabilities.


Andrea Longaretti
Global Head of Recruitment & Admissions
IE University

Andrea Longaretti is the Global Head of Recruitment and Admissions at IE University. His academic path includes experiences in Italy, where he achieved a Bachelor in Business Law from Bocconi University (Milan), in Argentina with an exchange program at Belgrano University (Buenos Aires) and finally in Madrid where he received an LLM in International Legal Practice by IE Law School. Andrea started his professional career at Inditex and continued it with relevant experiences in sales, recruitment and business development in the education sector with IE University: he managed and execute several projects and initiatives both at the executive and master levels for different IE schools and international markets before joining the current position.

Jerker Moodysson
JIBS, Jönköping University

Jerker Moodysson holds a PhD in Economic Geography from Lund University. He serves as Professor of Innovation Studies, Dean and Managing Director at Jönköping International Business School (JIBS) at Jönköping University. He is also the Chairman of the Board at the University of Stavanger Business School, and board member of Science Park Jönköping.

During his first period as Dean at JIBS, he consolidated the school’s internationalization efforts and developed a strategy for student recruitment in a context of mostly state funded education. This strategy is now being put to test as we enter the post-pandemic society in which the previous conditions for international student mobility most likely will change dramatically. In light of this change, Moodysson will share his view on the do’s and don’ts when it comes to building a sustainable strategy for international student recruitment.

Thijs van Vugt
Director Analytics/Consulting Team

Thijs van Vugt is the strategic power of the Analytics and Consulting Team at Studyportals. With 30 years of experience in international education, he brings to the table experience as an entrepreneur, consultant, trainer, author and board member. Some of his recent clients include University of London, University of Glasgow, University of Edinburgh, University of Nottingham, Glasgow Caledonian University, Karolinska Institute, Sciences Po, the European Commission Pearson, San Diego State University, Keypath and PwC.

Thijs is the founder of the Expert Community Marketing & Recruitment of the EAIE. He was chair of M&R (2002-2008) and a member of EAIE’s Executive Board (2004-2008). In 2006 he published a book on The Impact of Tuition Fees on International Student Recruitment and in September 2009 was awarded the Bo Gregersen Award for Best Practice of the EAIE. Thijs holds a Master’s in International Economics from Tilburg University and post-graduate diplomas in Public Management (Tias Business School) and Customer Relationship Management (Beeckestijn Business School).