Agenda

*This agenda is subject to change.

Thursday, May 3


8:00 – 8:30

Registration

8:30 – 9:00

Keynote Conversation: The Meaning of Entrepreneurship from Different Regional Perspectives and Why Business Schools Need to Make “Teaching Entrepreneurship” a Priority

Moderator: Thami Ghorfi, President, ESCA Ecole de Management, Morocco (Bio)

Panelists: Ana Carolina Santos de Almeida, Director of Entrepreneurship, Fundacao Dom Cabral, Brazil (Bio)
Josette Dijkhuizen, Honorary Professor in Entrepreneurship Development, Maastricht School of Management, The Netherlands (Bio)
Moustaph Gaye, Deputy Director, Bachelor in International Management Program, ISM Dakar, Senegal (Bio)
Houda Ghozzi, Assistant Professor, Mediterranean School of Business, Tunisia (Bio)

9:00 – 10:00

Importance of Psychology in Entrepreneurship

Research show the increase of the more psychological aspects of enterprising, like self-esteem, self-confidence, and optimism. This personal empowerment progress comes before the enterprise development. This session will present on the outstanding outcomes of a specific program that has been able to incorporate psychology training to help foster strong entrepreneurs in challenging environments. The program consists of online learning modules, offline workshops, business coaching, field visits and consultation sessions. In the program, the personal empowerment progress comes before the enterprise development.

Speaker: Josette Dijkhuizen, Honorary Professor in Entrepreneurship Development, Maastricht School of Management, The Netherlands (Bio)

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10:00 – 10:30

Coffee Break

10:30 – 11:30

Prototyping

Prototyping is a powerful method for creative processes such as new product development. It is essential in fields like engineering and design to validate new ideas. Moreover, it is also an effective technique for management, in particular when developing new ventures. Approaching new venture creation from the perspective of a prototyping process enables students to quickly test assumptions about their ideas and rapidly progress in creating a sustainable business model. This session will give the audience an insight on TUM’s successful Prototyping Seminar including learning goals, course structure and adaptation in different contexts from an environment of technology-based startups to settings of small enterprises, sustainable ventures, and ideas for the developing world.

Panelists: Harald Leibinger, Research Assistant and Ph.D. Candidate, TUM Entrepreneurship Institute, Germany (Bio)

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11:30 – 12:30

Creating an Entrepreneurial Mindset of Personal Initiative

This 1 hour interactive workshop will explore a new training method that aims at promoting a mindset of personal initiative in entrepreneurs. Personal initiative is defined as proactive work behavior which consists of self-staring actions, being future-oriented and overcoming barriers. The underlying theory of the training is action regulation theory. Action regulation theory states that actions, also entrepreneurial actions, consist of action sequences including the phases of goal setting, information search, planning and execution, and monitoring and feedback. Thus the training focuses on the initiation of personal initiative in the different phases of the entrepreneurial action sequence. 

Facilitator: Mona Mensmann, Postdoctoral Researcher, Leuphana University in Lüneburg, Germany (Bio)

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12:30 – 13:30

Lunch

13:30 – 14:30

Family Business

This session will explore effective teaching frameworks that best convey the nature, importance and peculiarities of family businesses in the Arab world. The discussion will revolve around how best to adapt existing teaching programs, use a mix of lectures, guests talks and case studies to involve students and perhaps their families as well in thinking of the family business in a more structured and sustainable manner.

Moderator: Amine Mounir, Insurance Program Coordinator
Professor of Finance, ESCA Ecole de Management, Morocco (Bio)

Panelists: Ramzi Fathallah, Assistant Professor of Management, American University of Beirut, Suliman Olayan School of Business, Lebanon (Bio)
Tulsi Jayakumar, Program Head, S.P. Jain Institute of Management and Research, India (Bio

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Georges Samara, Assistant Professor, American University of Beirut, Suliman Olayan School of Business, Lebanon (Bio)

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Ashraf Sheta, Visiting Assistant Professor for Entrepreneurship, Management and Innovation, The American University in Cairo, Egypt (Bio)

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14:30 – 15:00

Coffee Break

15:00 – 16:00

Women Entrepreneurship

This session will offer a concrete look and understanding of the strategies academic institutions can deploy to increase women’s participation in high-tech, high-growth entrepreneurship. Using anecdotal evidence from their own experiences, the presenters will outline the landscape of women entrepreneurship and the results of their efforts in closing the gender gap in entrepreneurship and technology. 

Panelists: Jennifer McFadden, Associate Director of Entrepreneurial Programs and Lecturer in the Practice of Entrepreneurship, Yale School of Management, USA (Bio)
Ashley Zwick, Director, Eugene Lang Entrepreneurship Center, Columbia Business School, USA (Bio)

16:00 – 17:00

Multi-Sector Engagement: Effects and Impact of Entrepreneurship Programmes

Multi-Sector Engagement is vital in reinforcing a country’s entrepreneurial ecosystem. Representatives from the education, public, private and non-governmental sectors will have the opportunity to share with the audience concrete examples demonstrating the importance of multi-sector collaboration and partnerships.

Moderator: Lhacen Belhcen, Professor, ESCA Ecole de Management, Morocco (Bio)

Panelists: 
Karim Benmoussa, Project Leader at Technopark, Morocco (Bio)
Taoufik Lahrech, General Secretary, Caisse Centrale de Garantie, Morocco (Bio
Mohamed El Menjra, Entrepreneur and Lecturer at ESCA Ecole de Management, Morocco (Bio)
Emmanuel Exposito, CEO, Afineety, Morocco (Bio)

Friday, May 4


8:30 – 8:45

Welcome and Reflections from Day 1

8:45 – 10:00

Social Entrepreneurship

The African economy does not create enough wealth to meet the pressing social challenges in terms of job creation,education, healthcare and human development. A paradigm shift has become necessary to overcome these structural problems.

Social innovation, as a new concept, along with the support of social innovators, as a new generation of entrepreneurs, can be a significant driver of social transformation in Africa. As social entrepreneurs are the driving force of social change, educating the youth on social entrepreneurship and innovation is key for achieving the desired paradigm shift and social impact.

This session will address social innovation and the steps for its implementation, SDGs, social entrepreneurs, supporting organizations (NGOs), and impact investing as a means to finance the scalability of social ventures.

Panelists: Majid El Ghaib, Professor and Head of Social Innovation & Sustainability Institute, ESCA Ecole de Management, Morocco (Bio)
Houda Ghozzi, Assistant Professor, Mediterranean School of Business, Tunisia (Bio)

10:00 – 10:15

Coffee Break

10:15 – 11:30

Innovative Pedagogies for Entrepreneurship Teaching

Panelists from Brazil, Senegal and Morocco will share their first-person analysis of innovative approaches to entrepreneurship education that respond to their respective regional contexts and can be adapted universally.

This session will present examples of successful partnership initiatives in entrepreneurship, different alternatives to the business plan and a program that allows students to create and manage their own businesses.

Moderator: Houda Ghozzi, Assistant Professor, Mediterranean School of Business, Tunisia (Bio)

Panelists: Brahim Allali, Professor of International Business, ESCA Ecole de Management, Morocco (Bio)
Ana Carolina Santos de Almeida, Director of Entrepreneurship, Fundacao Dom Cabral, Brazil (Bio)
Ken Bardach, Visiting Adjunct Professor in Residence, Fundacao Dom Cabral, Brazil (Bio)
Moustaph Gaye, Deputy Director, Bachelor in International Management Program, ISM Dakar, Senegal (Bio)

11:30 – 12:00

Final Thoughts 

12:00 – 13:00

Closing Lunch