Background

The COVID-19 pandemic has forced many educational institutions around the globe to move online in just a matter of days. While many administrators have thought or hoped that this situation is going to be short-lived, the current developments indicate the opposite: online teaching is here to stay! With this realization, pressure by faculty and students mounts for administrators to step up their online game and to improve the experience for their faculty and students.

In this webinar, presented by GBSN, XOLAS, EFMD, IE Business School and The Open University, we will discuss the steps an educational institution has to take to becoming an online powerhouse.

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Wednesday, April 1
8:00am Washington D.C.
2:00pm Paris

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Panelists


Benjamin Stévenin
CEO, RimaOne

Benjamin Stévenin is a data management expert with more than 10 years of experience in higher education. He is the CEO of RimaOne, a software solutions provider for the finance and higher education sector. Benjamin is the co-creator of ACADEM, a data management solution to assist business schools with the management of their faculties, research and accreditation processes; ACADEM has so far been adopted by more than 150 institutions globally, many of them holding multiple international accreditations.

Benjamin is a “business builder” that has created a number of other companies before launching RimaOne and co-founding XOLAS. He frequently engages with his clients on strategic issues related to the use of data in strategy and quality management. He speaks regularly at international conferences and has co-developed training programs related to smart data and quality management with one of the leading international accreditation bodies. Benjamin is the co-creator of ACADEM, Benjamin has more than 10 years of experience in higher education and the work with his clients regularly includes strategic issues related to quality management. Benjamin speaks regularly at international conferences. Within XOLAS, Benjamin spearheads the development of intelligence solutions and advises clients on the implementation of smart data management in support of quality enhancement and strategic positioning of our clients. He also supports the development of XOLAS’ financial advisory activities.


Martin Boehm
Dean, IE Business School

The last decade he spent researching and consulting in the area of customer management had a profound effect on Martin Boehm’s thinking as a marketing professor at IE Business School. Those were years during which the corporate world finally realized the necessity to shift from a transaction based to a relationship based marketing.

What really interests Prof Boehm from a marketing standpoint is the management of customer relationships in order to increase a firm’s long-term profitability. “Customers are important intangible assets of a firm that should be valued and managed”, he says. “Only by attracting, retaining, and growing profitable customer relationships firms will be successful in the future”. His research therefore aims to provide managerial implications on how to build profitable and long-lasting customer relationships. His primary concern is to quantify the impact of various customer management activities on a customer’s lifetime value – the net present value of the stream of future profits expected over a customer’s lifetime. At the same time, Prof Boehm develops analytical models to estimate or approximate a customer’s lifetime value. “One of the major challenges in customer relationship management is still to arrive at reliable estimates of a customer’s future profits and lifetime”, he says. “Not being able to measure a customer’s lifetime value prevents the development of successful strategies for customer management”.

Prof Boehm believes that his work on customer relationship management has broad implications for the corporate world. “I intend to develop insights on how to satisfy customer needs, but at the same time to consider the monetary consequences of doing so,” he says. “This will provide firms with a roadmap for growth”.

Mark Fenton-O’Creevy 
Professor of Organizational Behaviour 
Open University Business School

Mark Fenton-O’Creevy is Professor of Organizational Behaviour at the Open University Business School, UK. The Open University teaches primarily through online learning. The School is accredited by AACSB and EQUIS and is a member school of GBSN. Mark has been designing and delivering online learning for two decades. He was the founding chair of the AACSB online learning affinity group and has delivered AACSB seminars on online learning. He is a Senior Fellow of the UK’s Higher Education Academy and received a National Teaching Fellowship for his work on practice based approaches to learning. His published research includes papers in Journal of Management, Human Relations, Accounting Organizations and Society, and Journal of International Business Studies. He is also a non-executive director of the Case Centre.