Joe Massey is a partner in Sierra Asia, an investment advisory and cross-border consulting firm with offices in Shanghai, Beijing, Washington, DC and Seattle.
From the Seattle office, Massey manages the firm’s U.S. client services in sectors including, among others, medical devices and health care, clean energy and the environment, new materials, telecom and automotive technologies.
Prior to joining Sierra Asia in 2009, Massey was Professor and Founding Director of the Center for International Business at Dartmouth’s Tuck School of Business from 1992 to 2007, where he taught graduate courses on international business, doing business in China and Japan, and corporate political strategy. He initiated and directed Tuck’s international business consultancy, which during his tenure conducted 115 assignments for more than 50 multinationals, local companies, NGO’s and governments in over 30 countries.
Massey led the US team that helped launch Vietnam‘s first modern business school, the Hanoi School of Business at the Vietnam National University, Hanoi. He supervised the training of more than 350 senior executives of companies that today account for approximately 35 percent of Vietnam’s GDP. In 2006, the Hanoi School of Business dedicated the Professor Joseph Massey Lecture Hall to honor his contribution to business education in the country.
From 1982 to 1992, Massey held White House posts at both the Office of the U. S. Trade Representative (USTR) and the Office of Policy Development. As chief U.S. trade negotiator with China and Japan, he led U.S. negotiating team in all talks with China from 1985 to 1992, resulting in landmark agreements on intellectual property protection and market access, and with Japan in many sectors including autos, satellites, semiconductors, mobile telecommunications, pharmaceuticals, medical devices, insurance, agriculture and forest products among others. Prior to his White House service, he was a corporate strategy consultant with Braxton Associates (now Deloitte Touche) where he led cases on Asian markets for multinational clients.
A frequent speaker to audiences around the globe, Massey has been a keynoter at Business Week’s Asian Leadership Forum and an invited speaker at industry conferences, leading universities and business schools, and international organizations including the OECD in Paris as well as the International Business Leaders Advisory Council of the Mayor of Shanghai.
He has a Ph.D. and two Master’s degrees from Yale and was a Visiting Research Scholar at Tokyo University.