AUC School of Business Executive Education released the first report in a series of activities and discussions that explores Egypt’s learning and development (L&D) landscape. Using insights from 30 organizations from 12 key business sectors in the Egyptian market, the report paints a picture of the current dynamics of the L&D landscape in Egypt from the corporate viewpoint, providing a reference that both providers and corporates can use as an eye-opener on the local market dynamics at large.
To showcase the report, an event was held on the AUC New Cairo Campus, where corporate representatives were invited to learn about and explore highlights from the research. AUC School of Business Dean Sherif Kamel explained how this report is related to the core of the School’s mission and vision.“The future of work is related to the future of learning, and both affect each other. This report is another milestone in the journey to help realize two of our main goals; shaping future leaders and disseminating knowledge,” expressed Kamel.Mohamed Kesseba, senior director of programs at AUC School of Business Executive Education, highlighted the main reason why this report came to life. “I think we can all agree that change has become an absolute constant. To deal with it, we had to look at the market. This report is the first in a series of activities and discussions on what the market needs. With this study, we are painting a picture of what’s going on in the L&D landscape,” explained Kesseba.Mohamed AbdelSalam, executive director of AUC School of Business Executive Education, commented on how this report serves the School as a training provider. “We always strive to provide best-in-class programs and activities.
Taking one-sided decisions when it comes to corporate L&D needs no longer works. One of the reasons this report came to exist is to give us comprehensive knowledge of what the market needs in the L&D landscape,” underlined Abdel Salam. AUC School of Business, with its position as a pioneer in university-based executive education, is setting the baseline for future studies in the market through this report. Through this initiative, AUC School of Business Executive Education establishes itself as a corporate learning and development partner. Not only through providing key insights into the L&D landscape, but also as a training partner that offers a wide range of business solutions.