The Social Logistics Challenge

Contact: programs@gbsn.org

GBSN welcomes university students from various fields to form teams and engage in an international virtual contest to devise solutions for social logistics issues. The Social Logistics Challenge is designed to immerse learners in a digital environment that promotes teamwork, encourages collaboration, and stimulates innovation in addressing societal problems using logistics principles and technology. Upon finishing the competition, participants can earn an international micro-credential. 

Social logistics addresses the failures, gaps, and inequities in how goods, services, people, and information move through systems — and the consequences of those failures for communities. A social logistics problem is one where the root cause or primary leverage point of a social need is the design, operation, or accessibility of a logistics system. Teams are expected to engage directly with that system: diagnosing where and why it fails, for whom, and how it could be redesigned or improved. 

The Challenge

Teams are invited to identify a social logistics problem in a community of their choosing and propose an actionable business solution to address it. The proposed solution should be grounded in logistics principles and methods, relevant to the community it serves, clearly identifythe stakeholders involved, and demonstrate alignment with one or more of the 17 UN Sustainable Development Goals. Teams are encouraged to identify technological disruptions relevant to the problem and illustrate the role of technology in their proposed solution. 

Submissions must address a problem that falls within one of the following four tracks: 

Health and Humanitarian Supply Chains — Logistics failures in health systems and crisis contexts, including stockouts of essential medicines, cold chain breakdowns, last-mile delivery to remote or underserved clinics, and supply chain resilience in humanitarian response settings (including emergency response). 

Food Systems and Agricultural Logistics — Supply chain gaps that limit food access or market participation, including post-harvest loss, cold chain infrastructure, smallholder farmer access to buyers and distributors, and food waste in distribution systems. 

Urban Access and Mobility — How cities move goods and people, and who gets left out. Problems in this track may include informal settlement logistics, last-mile connectivity for low-income urban residents, informal waste and recycling supply chains, and the logistics of essential services in rapidly urbanizing contexts. 

Circular and Environmental Logistics — Reverse logistics and the infrastructure of recovery, including e-waste collection and processing, plastic waste supply chains, and the design of circular economy systems in contexts where formal reverse logistics infrastructure is absent or underdeveloped. 

Teams must declare their track at the time of submission. Strong submissions will keep the logistics system at the center of both the problem and the proposed solution.  
 
This is a team-based, virtual challenge, and we encourage teams that feature interdisciplinary and multi-university cooperation. 

How does it work?

Register your team

Identify a local problem

Develop your solution

Deliverables

Each team will prepare and submit a Solutions Package that incorporates a written report and a visual creative illustration.

Part 1: Written Report

The Written Report must be no longer than 5 pages in length (double spaced) and must be in English or with English translations. It should be submitted as a PDF and should be organized into the following:

  • Problem Statement:
    • Social logistics related problem
    • Understanding the problem as it relates to its context
    • Proof of research
  • Solution development and implementation plan:
    • Business concept(s) applied in the solution
    • Proof of research
  • UN Sustainable Development Goal(s) addressed:
    • Define the UN SDG
    • Illustrate how the solution addresses the UN SDG
  • The role of technology:
    • Technological disruptions within the problem / the role of technology in the solution

Part 2: Creative Illustration

Creative Illustrations can include any visual format, such as videos, slide presentations, interviews, infographics, posters, podcasts, etc. They can be submitted in PowerPoint, Google Slides, MOV, MP4, JPEG, and PNG files. Teams are encouraged to think outside of the box, engage local participants in their field work, and capture local perspectives from key stakeholders.

The illustration must be in English or with an English translation. If videos are submitted, they must be limited to 3 minutes in length and include English subtitles, if relevant.

Creative illustrations should address the following:

  • Region represented
  • Social Logistics problem clearly identified
  • Business solution

Timeline

Team Registration Deadline: November 1, 2026
Challenge Submission Deadline: November 15, 2026
Preliminary Judging Period: November 17-22, 2026
Top 5 Teams Announced: November 23, 2026
Top Five Team Presentations: December 1-2, 2026
Winning Team Announced: Decemeber 7, 2026

Award Guidelines

Thanks to our sponsors, a $5,000 scholarship prize will be awarded to the 1st place team, and $1,000 to the 2nd and 3rd place teams!  

Prize funds will be transferred via the students’ respective institutions’ financial departments. GBSN will direct the institution to distribute the funds equally among team members in in support of educational expenses (i.e., school materials, housing, tuition, and programs), but the manner and timing of distribution is ultimately determined by the receiving institution and its policies. Teams are encouraged to familiarize themselves with their university’s policies regarding receipt of external award funds. 

Judging Process & Criteria

Judging for the competition will take place in two phases. During the Preliminary Judging phase, each judge will evaluate approximately six team submissions to determine the Top Five teams that will advance to the Finals. Preliminary judging will be conducted November 17–22. The Finals Round will take place December 1–2 and will feature live presentations by the Top Five teams to a panel of final judges, who will select the competition winners.

The Top 5 teams will deliver a LIVE presentation to a panel of judges, followed by a Q&A. The full session will be recorded.

10-minute LIVE presentation

  • All team members must participate in the LIVE pitch for the team to be eligible to win the prize. Participation is defined as a minimum of 1 minute of speaking during the presentation. 
  • Teams can include supplemental materials to support their LIVE presentations in the finals round, including, but not limited to the previously submitted creative illustration.

15-minute Q&A with the final judges

  • All team members must remain present for the virtual Q&A
  • The Q&A will be moderated by a GBSN staff member to keep time and ensure equal distribution of participation between judges and teams

Need Inspiration?

2025 Preliminary Judges

  • Larry Clay

    Assistant Professor of Business and Management
    Marymount University
    USA
  • Lydia Novoszel

    Research Associate, Institute for Transport and Logistics Management
    WU Vienna University of Economics
    Austria
  • Cheyne Wooderson

    Academic Tutor and Doctoral Researcher
    Edinburgh Business School, Heriot-Watt University University
    United Kingdom
  • Dr. Zakiya Abdul Samad

    Assistant Professor
    Heriot Watt University
    United Arab Emirates
  • Huma Imdad

    Incubator Manager
    Heriot Watt University Dubai
    United Arab Emirates
  • Jorandi Scholtz

    Impact and Partnership Development Manager – MBA Corporate Engagement
    University of Exeter
    United Kingdom
  • Dr. Kamran Chatha

    Senior Lecturer in Management Science and Operations, Director of Doctoral Programs
    Loughborough Business School, Loughborough University
    United Kingdom
  • Laura Steele

    Reader of Business Ethics and Sustainability
    Queen's Business School
    United Kingdom
  • Sandy Hassan

    Assistant Professor
    Heriot Watt University
    United Kingdom
  • Dr. Albert Attom

    University Teacher in Human Resource Management and Organisational Behaviour
    Loughborough Business School
    United Kingdom
  • Alejandro Allera

    Professor of Practice, Head of MSc, Supply Chain and Purchasing (Alternance, Paris), Operations, Information & Decisions Department
    MBS School of Business
    France
  • Alessandro Ciano

    Head of Sales at Overlab
    Polimi Graduate School of Management
    Italy
  • Dr. Anand Ellur

    Associate Professor
    SDM Institute for Management Development
    India
  • Arindam Das

    Professor, Strategy
    S. P. Jain Institute of Management & Research
    India
  • August Papadopoulos

    Director Impact & Engagement
    Rotterdam School of Management, Erasmus University
    Netherlands
  • Clive Asande

    Business Development Manager
    Strathmore University
    Kenya
    Investor Expert
  • Dr. Areej Aftab Siddiqui

    Program director BBA I Faculty of Global Trade
    Dubai Business School
    United Arab Emirates
  • Dr. Carla Pereira

    Lecturer in Operations and Supply Chain Management
    The Open University Business School
    United Kingdom
  • Dina Abdel Fattah

    Chair of the Department of Economics
    Onsi Sawiris School of Business
    Egypt
  • Dr. Disraeli Asante-Darko

    Associate Professor
    Ashesi University
    Ghana
  • Dr. Kwadwo Agyei Nyantakyi

    Senior Lecturer
    Ghana Institute of Management and Public Adminitration
    Ghana
  • Dr. Lijo John

    Assistant Professor in Operations & logistics
    Heriot Watt University
    United Kingdom
  • Dr. Bahareh Zahoori

    Assistant Professor in Supply Chain Management & Analytics
    Heriot Watt University
    United Kingdom
  • Dr. Guven Gurkan Inan

    Assistant Professor in Operations & Logistics
    Heriot Watt University
    United Kingdom
  • Dr. Maryam Sholevar

    Assistant Professor in Logistics
    Heriot Watt University
    United Kingdom
  • Dr. Faith Njaramba

    Faculty Member
    Strathmore University
    Kenya
  • Geoffrey Otieno

    International Strategy and Business Transformation Consultant
    Strathmore University
    Kenya
    Uganda Faculty Fellow
  • Dr. Ha Ta

    Assistant Professor, Department of Marketing & Logistics
    Florida International University
    USA
  • Henry Ogundolire

    Director, Learning Innovation
    Lagos Business School
    Nigeria
  • Ilias Kapareliotis

    Associate Professor of Marketing
    The American College of Greece
    Greece
  • Jacinta Ifeoma Anakua

    Head of Advancement
    Lagos Business School
    Nigeria
  • James Parfree

    Quality and Accreditation Manager
    Monash Business School, Monash University, Melbourne
    Australia
  • Jérôme Schatzman

    Director
    ESSEC BUSINESS SCHOOL
    France
  • Leon Van Jaarsveldt

    Assistant Professor
    National Taiwan University
    Taiwan
  • Lieven R.J. Quintens

    Senior Lecturer
    Maastricht University
    Netherlands
  • Dr. Marina Arnaut

    Assistant Professor of Management and Entrepreneurship
    Dubai Business School, University of Dubai
    United Arab Emirates
  • Maureen Kangu

    Assistant Professor of marketing
    United States international University, Africa
    Kenya
  • Minh Tam Tran

    Assistant Professor of Management Science and Operations Research
    NEOMA Business School
    France
  • Dr Nicoleta S. Tipi

    Senior Lecturer in Operations and Supply Chain
    Open University Business School
    United Kingdom
  • Nilakshi Galahitiyawe

    Assistant Professor in Operations Management
    Heriot Watt University
    United Kingdom
  • Peninah Kanyua

    Adjunct Lecturer
    Strathmore University
    Kenya
  • Dr. Priya Solomon

    Head of Department (Finance)
    Universal Ai University
    India
  • Dr. Richmond Okafor

    Entrepreneur | Innovator | Educator
    Lagos Business School
    Nigeria
  • Dr Sanaz Sigaroudi

    Senior Lecturer in Strategy and Innovation and Assessment Lead
    Leeds University Business School
    United Kingdom
    Investor Expert
  • Sandeep Puri

    Professor of Marketing
    Asian Institute of Management
    Philippines
  • Dr. Sandip Rakshit

    Associate Professor
    Rabat Business School
    Morocco
  • Sandonei Chiodini

    Director of Faculty-Led and Custom Global Programs
    Bentley University
    USA
  • Dr. Souleymane Ndao

    irector of Partnerships and International Relations
    Groupe ISM
    Senegal
  • Dr. Sunil Lalchandani

    Management Faculty
    School of Management (UG), Universal AI University, Mumbai
    India
  • Dr. Tunde Ekpe

    Adjunct Faculty
    Lagos Business school
    Nigeria
  • Vasu Srivibha

    Chief Impact Officer
    Sasin School of Management
    Thailand
  • Xia Zhu

    Lecturer in Marketing
    Faculty of Business and Law, The Open University
    United Kingdom
  • Olga Matthias

    Professor of Operations Management
    Heriot Watt University
    United Kingdom

2025 Final Judges

  • Dr. Shereen Nassar

    Associate Professor in logistics and Supply Chain Management
    Edinburgh Business School, Heriot-Watt University
    United Kingdom
  • Pamela Steele

    Supply Chain Transformation Director
    Pamela Steele Associates
    United Kingdom
  • Andrea Davis

    President & CEO
    The Resiliency Initiative
    USA
  • Dr. Ramatu Abdulkadir

    Public Health Supply Chain Strategist
    Kühne Foundation
    Nigeria

Sponsors

We would like to thank our sponsors for supporting the Social Logistics Challenge! Sponsorships fund the challenge’s prizes, tools, resources, and more, enabling GBSN to build and execute a meaningful virtual learning experience for each cohort of student teams.

Edinburgh Business School from Heriot-Watt University

Edinburgh Business School is a mission-led, global hub of business knowledge and research. With a long-tradition of offering inclusive, experiential learning for the ambitious leaders of tomorrow, we leverage our campuses in Dubai, Malaysia, and Edinburgh to create maximum worldwide impact.

The Kühne Foundation

The non-profit Kühne Foundation was established by the Kühne family in Switzerland in 1976. Today it is renowned for its initiatives to support academic and further education as well as research in the fields of logistics and supply chain management. The Kühne Foundation is also strongly involved in medical, cultural and humanitarian projects. It is an operative foundation, which develops almost all of its projects itself. Through its extensive funding projects, the Kühne Foundation and its donor Klaus-Michael Kühne exercise their socio-political responsibility.The Kühne Foundation pursues the goal of supporting and developing logistics as an academic field. Logistics plays a cross-sectional function in the global economy and is currently facing major challenges – one clear example being the coronavirus crisis. Digitalisation, along with the call for climate and environment protection are leading to transformations that require innovative approaches.

The Resiliency Intiative

The Resiliency Initiative (TRI) is a certified Woman-Owned Small Business (WOSB) with Fortune 500, government, military and non-profit leadership experience specializing in business continuity, crisis, security, and risk mitigation planning and training services.