' ); } ?>

EFMD Global-Rethinking Business Education: Building Your Own Online Strategy

Event Details

What does it take to build a sustainable strategy for online education?

First of all, developing a strategy is a process/journey where you need to collect data information and have ways of interpreting/framing that knowledge with tools as well as time for reflection.

Secondly – it is not a one man show; good strategies are developed by teams and involve the wider community. 
If colleagues are involved from the start, they are more likely to buy into its direction and implementation.

Finally, the key aim of a strategy is to ensure that colleagues are all working in the same direction and that resources are used to best effect, it’s a useful tool to sense check any action you take to assess if it contributes to your objectives. 

This workshop “Developing a Sustainable Strategy for Online Education” guides you through this process. The aim is to create a supportive community who can learn FROM each other and WITH each other.

A range of tools has been developed that you can use through the process including an institutional questionnaire, a learning journal to capture your thoughts in systematic way and a PowerPoint template that you can use to develop a presentation for use within your institution.

You will need to assemble a support group within your institutions who you can work with between the modules.

During the online sessions you will have opportunities to share your thoughts, ideas, and problems with fellow participants using action learning principles.

Overall, the programme is there to provide shape and impetus so that over the course of the 3 weeks you can have made real progress in developing your own institution`s strategy regarding online education.

Target group
This workshop is designed for Deans, Executive Directors and Programme Managers. Faculty and professional staff that are engaged in online learning strategy are also welcome to join.

Structure of the learning journey

There will be one free Introduction session familiarizing the participant with the tools and frameworks required for the following 3 live modules, in between these participants will be working asynchronously together with their own internal support team on projects which be central to their learning process in order to start building an online strategy.

Workshop Modules:


Essentials when developing an online strategy – the tools you need
Understanding what it takes to develop your own strategy

Module 1: 
Reflecting on your internal situation – capacity and capability gaps
Developing institutional insight

Module 2: 
Assessing the changing external environment
Understanding the external context

Module 3: 
Moving forward – developing and implementing your strategy
Understanding how to drive implementation

All mentioned times are CET.



Practical Information

EFMD Full member: € 350
EFMD non-member: € 450

Cancellation Policy
Cancellations must be confirmed in writing. If EFMD receives notice of your withdrawal before 1 February 2022, a cancellation fee of 40 EUR for administrative costs will be charged. Thereafter, we regret that we are unable to refund any fees.