Adetunji Adegbesan

Dr Adetunji Adegbesan is the Founder & CEO of Gidi Mobile, creators of gidimo, the leading personal mastery & learning-for-livelihoods platform (

Tunji has a First Class Honours degree in Electronic Engineering, and a PhD in Strategic Management from the IESE Business School. He is globally respected as one of Africa’s top scholars of competitive strategy, as well as one of her leading experts on the mobile telecommunications industry. A recipient of multiple awards, he has been invited to speak at knowledge events in more than 20 countries across four continents.

Prior to founding Gidi Mobile, he was Director of the Centre for Competitiveness & Strategy at the Lagos Business School (LBS), where he was responsible for all the School’s teaching in the areas of Competitive Strategy & Innovation. During his 14 years at LBS, his consulting experience spanned the software, telecommunications, banking, oil and gas, identity management and electronic payments sectors; while prior to LBS, his work experience spanned software development, consulting, information systems management, and electrical engineering, in both manufacturing and service sectors.

Tunji is a startup mentor for the Google for Startups Accelerator, as well as for the Founder Institute. He is a member of the Editorial Advisory Board of Businessday Newspapers, a member of the Advisory Board of the Women’s Technology Empowerment Centre, and a peer reviewer for several of the world’s top strategy research journals.

He is a past member of the Editorial Review Board of the Academy of Management Review, (the world’s leading conceptual journal in the field of strategic management), and of the Executive Committee of the Strategy Division of the global Academy of Management, as well as a past Global Representative for Africa of the Division. He has been a Representative-at-Large for the Competitive Strategy Interest Group of the Strategic Management Society, and a member of the Research and Strategic Planning Committee of the Chartered Institute of Bankers of Nigeria. He is also a former Visiting Scholar & Associate Researcher at the Center for Globalisation and Strategy at the IESE Business School in Barcelona.

An amateur historian, philosopher, and student of culture and geo-politics, Tunji has native fluency in English and Spanish, and basic literacy in French, Yoruba and Catalan.