Alain Goudey

Associate Dean for Digital and Professor, HDR

NEOMA Business School

As one of the leading specialist in France in sensory marketing and digital innovation, Alain Goudey is Associate Dean for Digital and Professor, HDR at NEOMA Business School in France. He is also serial entrepreneur as founding partner of AtooMedia, a sound communication and musical design agency, and its subsidiary, Mediavea, a retail marketing company, but also Sociacom a consulting company in digital. 

Alain is the co-author of several books and has published his academic work in France and abroad in scientific journals such as International Journal of Research in Marketing and the Journal of Retailing and Consumer Services. His research areas are sensory marketing and design, adoption of disruptive technologies, digital transformation and technologies for education (such as VR, AR and AI). 

Alain holds a PhD and HDR in management sciences from Université Paris-Dauphine and a master’s in management sciences with an IT specialization from Institut Mines-Telecom Business School.