Sasin School of Management
Professor Emeritus & Senior Scholar
Schulich School of Business
Ian co-authored DigiMarketing: The Essential Guide, Wiley & Sons, 2008. Norman Pearlstine (Chief Content Officer, Bloomberg LP) hailed DigiMarketing as “the definitive guide to marketing in the digital age”. Native language editions appeared in Japan, PRC, Russia, Taiwan, Thailand, and Vietnam.
Ian’s most recent venture, AnyPrep LLC, delivers streaming videos to prepare students for business school. Previous experience includes founding partner of digiAindra co ltd (a digital marketing consultancy); many years as Director of one of Canada’s top-ranked MBA Programs; Senior Branding and Marketing Consultant at Business Generation Group Inc.; and Senior Consultant to Market Facts of Canada Ltd.