John Williams

John has been a staff member at the Department of Marketing at Otago since 1996. Prior to that he was a student of Marketing at Otago since 1984.

His research and scholarly interests include research methods and philosophy of science; consumer behaviour; tourism; business ethics and ‘social’ marketing; and information technology and its impact on business and society. His PhD thesis was about a new statistical technique that combines cluster analysis with structural equation modelling, and he continues to collaborate internationally in this field.

In early 2009, John investigated public opinion regarding the proposed Awatea Street Stadium in Dunedin. In an effort to contribute to gauging public opinion John’s research surveyed parties from all positions in the spectrum of support (pro, anti and disinterested) for the proposal in the planning of a survey of public opinion.