Chair of the Quality Assurance and Accreditation Office
Mediterranean School of Business
Madiha Ferjani holds a PhD in Marketing (ISG Tunis) with a strong interest in branding and brand equity measurement and she is a Fulbright scholar (Columbia University, 2006). She started her academic career as a faculty member at ESSEC Tunis and joined the Mediterranean School of Business in 2008. She was appointed as a visiting scholar at the Wharton School of Business in 2009. She has been managing the quality assurance and accreditations projects at MSB since 2014 which became now the Academic Planning Unit. She has been supervising master final projects in the Marketing area. She participated in different seminars and she published a paper in JMR and a case study in the Case Center.