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The Past and Future of Gender Research in Marketing – and Its Relevance to Contemporary Societies

Researchers from Kedge Business School, University College Dublin, University of Bath, and University of Texas at Austin published a new Journal of Marketing article that examines how the socialization of researchers—especially their commitments to particular research values and practices—impacts the types and results of gender-based research published in top-tier marketing journals.

The study, forthcoming in the Journal of Marketing, is titled “The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitments” and is authored by Lisa Peñaloza, Andrea Prothero, Pierre McDonagh, and Kathrynn Pounders.