' ); } ?>

May Cross-Border Collab with Judy Samuelson, Aspen Institute


Thursday, 5 May, 2022

8:00am EDT


Hosted on Zoom.


Emma Martens, emartens@gbsn.org

Aligning Business with the Long-Term Health of Society

Our May Member Collab will feature Judy Samuelson, Founder and Executive Director of the Aspen Institute Business and Society Program. GBSN members are invited to join this Collab’s discussion around corporate purpose and long-term value creation. Discussions will explore Samuelson’s work in business education at Aspen and previously with the Ford Foundation.

We will discuss Judy’s book, Six New Rules of Business: Creating Real Value in a Changing World, where she describes the profound shifts in attitudes and mindsets that are redefining our notions of what constitutes business success.

Book Overview

Dynamic forces are conspiring to clarify the new rules of real value creation—and to put the old rules to rest. Internet-powered transparency, more powerful worker voice, the decline in importance of capital, and the complexity of global supply chains in the face of planetary limits all define the new landscape. As executive director of the Aspen Institute Business and Society Program, Judy Samuelson has a unique vantage point from which to engage business decision makers and identify the forces that are moving the needle in both boardrooms and business classrooms.

Samuelson lays out how hard-to-measure intangibles like reputation, trust, and loyalty are imposing new ways to assess risk and opportunity in investment and asset management. She argues that “maximizing shareholder value” has never been the sole objective of effective businesses while observing that shareholder theory and the practices that keep it in place continue to lose power in both business and the public square. In our globalized era, she demonstrates how expectations of corporations are set far beyond the company gates—and why employees are both the best allies of the business and the new accountability mechanism, more so than consumers or investors.

Samuelson’s new rules offer a powerful guide to how businesses are changing today—and what is needed to succeed in tomorrow’s economic and social landscape.

Special Guest

  • Judy Samuelson

    Vice President, Founder & Executive Director, Business and Society Program
    The Aspen Institute


Thursday, 5 May, 2022

  • 8:00am Washington D.C.
  • 2:00pm Paris
  • 1:00pm Lagos
  • 5:30pm Mumbai
  • 8:00pm Singapore


Cross-Border Collabs are not open to the public and are only open to GBSN Members. 

What are Cross-Border Collabs?

Cross-Border Collabs are exclusive gatherings for GBSN members, focused on engaging our community to tackle some of the greatest challenges of our time. Facilitated by topic experts, these session will provide a place for our members be active participants in our mission of improving management and entrepreneurship education for the developing world. Collabs are held monthly on every first Thursday of the month. Collabs are an exclusive opportunity for member school ambassadors, deans and leading faculty members. For more information on upcoming and previous Collabs, visit gbsn.org/collabs