Ilias Kapareliotis

Dr. Ilias Kapareliotis is Associate Professor of Marketing at Deree-The American College of Greece. He has served in various universities both in Greece and abroad. Before joining Deree, he served as Program leader for the Business and Marketing undergraduate program at Abertay University in Scotland. He has published in numerous journals and presented his work at global conferences. His research interests revolve around branding with a focus on luxury branding, university branding, and branding presence in social media. He serves as an external examiner in various British universities and as an EU expert for REA (EU).