Associate Provost (Undergraduate Education); Associate Professor of Marketing (Education); Academic Director, SMU-SUTD Joint Programme
Singapore Management University
Education
| 2000 | Ph.D. in Marketing University of Toronto, Rotman School of Management |
| 1995 | BComm (Commerce and Finance), University of Toronto , Faculty of Management |
Current Position(s) Held
| 2021- Now | Associate Provost (Undergraduate Programmes) Singapore Management University |
| 2017 – 2021 | Associate Dean (Undergraduate Programmes) Lee Kong Chian School of Business, Singapore Management University |
| 2011 – Now | Associate Professor of Marketing (Education) Lee Kong Chian School of Business, Singapore Management University |
| 2009 – 2017 | Director, Accreditation and Curriculum Matters Lee Kong Chian School of Business, Singapore Management University |
| 2010 – 2011 | Assistant Professor of Marketing (Education) Lee Kong Chian School of Business, Singapore Management University |
| 2000 – 2009 | Assistant Professor of Marketing Lee Kong Chian School of Business, Singapore Management University |
Awards, Recognition and Honors
- Lee Foundation Fellowship, Singapore Management University ,2000
- Doctoral Consortium Fellow, American Marketing Association ,1999
- Ontario Graduate Scholarship, Government of Ontario (1997 – 2000) University of Toronto Fellowship (1995 – 1997)
- Female Doctoral Grant, University of Toronto ( 1995 – 1998)
- Bachelor of Commerce, Graduation with High Distinction, University of Toronto (1995)
Research Areas
- Memory (Implicit Memory, Fluency Effects)
- The Mere Exposure Effect
- Context Effects