As designers of entrepreneurship curricula, we at the William Davidson Institute (WDI)’s Entrepreneurship Development Center have experienced the challenge of not having enough case studies relevant to entrepreneurs in emerging markets to incorporate into our programs. To help fill this gap, we identified four participants in an entrepreneurship training program we helped develop who were facing various business dilemmas. We then built case studies appropriate for entrepreneur training programs in emerging markets based upon their experiences.
This new case collection, “Cooking Up Success in Turkey: Entrepreneurs on the Path to Growth,” has just been released by WDI Publishing. These training tools are freely available and can be incorporated into entrepreneurship training programs run by accelerators, incubators, professional training providers and universities. Entrepreneurs may also be interested in reading the cases on their own.