DATE & TIME
April 22, 2021
11:00am -12:00pm GMT
LOCATION
This session will be hosted on Microsoft Teams.
CONTACT
Emma Martens
The GBSN Global Entrepreneur in Residence (EiR) Program is a new collaborative effort with Lancaster University Management School and AUC School of Business. An initiative, built on the success of the initial pilot, is designed for graduate and undergraduate students and faculty to work closely with Entrepreneurs in Residence from different GBSN Member schools. The program is designed to help students and faculty improve communities through the research they do and the training programs they conduct.
Join this closing event to witness the student teams final presentations. In addition, learn more about future plans for the GBSN Global Entrepreneur in Residence program.
Program
Introduction Hala Barakat, Director, Center for Entrepreneurship and Innovation CEI School of Business, The American University in Cairo |
Opening Remarks Sherif Kamel, Dean, School of Business, American University in Cairo AUC |
Introduction to Review Panel Brian Gregory, Teaching Fellow, Lancaster Management School, Lancaster University |
Introduction and Admitting Teams Richard Baguley, Managing Director of GDR Communications Ltd and Lancaster EiR Ghada Hafez, Associate Director, Center for Entrepreneurship and Innovation- CEI, School of Business, The American University in Cairo |
Review Panel and Feedback Dan LeClair, CEO, Global Business School Network (GBSN) Dr Sophie Alkhaled, Senior Lecturer in Entrepreneurship Lamiaa Kamel, Founder, CC Plus |
Closing Remarks Dan LeClair, CEO, Global Business School Network (GBSN) |
Conclusion and Program Plans Brian Gregory, Lancaster Management School, Teaching Fellow, Lancaster University |
About the Pilot Program
Background
GBSN together with Lancaster University and AUC School of Business are launching the Entrepreneur in residence program (EIR). An initiative for AUC graduate/undergraduate teams, to work closely with a Lancaster University’s Entrepreneur in Residence (EIR) who is steeped in the way of life of the small-and-medium-sized business (SME) world.
The objective is to generate a simple comparative analysis/ document/report and highlight best practices, and new techniques in the EIR’s field (details below) in both regions and come up with recommendations on how to impact the industry
Learning Objectives
Teams who join this program are expected to be able to:
1. To interact with actual startups in Egypt and internationally, experience their process and challenges
2. To start interacting with different elements in the entrepreneurship ecosystem
3. To examine issues related to management of entrepreneurial ventures
4. To discuss the challenges and opportunities for entrepreneurs in Egypt and internationally
6. To examine and analyze emerging online business models and digital marketing tools
Competency coverage
Students will develop and practice several competencies and transferable skills, including, but not limited to:
- Written and oral business communication skills, focusing on startup context
- Teamwork and collaboration skills
- Analyzing different business models of startups
- Developing, analyzing, and writing business cases
Outcome
The end result is expected to be three comparative analysis presentations all related to industry and the startups in the media and PR field. All researches will complement each other’s to give a full view of the industry’s challenges, opportunities, solutions and growth plan and to be presented in the final online event, that will be attended by members of GBSN, Lancaster, AUC School of Business, industry representatives from both countries…
Student teams will receive certificates of participation in the international program from the partner entities.
Program Structure
Three teams will be selected to work on the pilot project with Richard Baguley, Managing Director of GDR Communications Ltd and Entrepreneur in Residence, Lancaster University Management School. The project included 8 online sessions over the duration of two months. All three teams worked on a comparative report for the same field (Media and Public Relations), but from different perspectives.
Richard Baguley introduced the field, provided an overview of the industry and shared his own entrepreneurial story. Student teams were expected to complete two assignments in addition to the final presentation; i.e. research of the field in Egypt/MENA area vs. UK/Europe that includes challenges, opportunities and the future of this field, in general and in specific startups. The final session will be when the teams present their comparative analysis reports and their findings to a review panel. The event is open to the public.
Register for the Session
The final session will be when the student teams present their comparative analysis reports and their findings to a review panel. The event is open to the public.