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New Member Spotlight: Coventry Business School

New Member

Coventry Business School

With over 50 years of experience teaching business, Coventry Business School strives to provide a dynamic and enterprising education experience for its students.  We are a large scale, full service business school, offering undergraduate and postgraduate degrees, professional development courses, and business support to local, regional and national partners. We are part of an evolving and innovative university with excellent links with national and international organisations, in both the public and private sectors. Through Coventry University Group’s global offices in China, Dubai, Singapore, Rwanda, Kenya and Nigeria, Coventry Business School enjoys close relationships with leading universities around the world, providing opportunities for our students to study and work overseas.  Coventry Business School prides itself on delivering high quality research; working collaboratively and engaging with individuals, businesses and organisations to deliver impactful research that can make a difference to society and inform our teaching. Through Coventry University’s Research Centres, we engage in high impact collaborative research. Most notably, we conduct work with the Centre for Business in Society, and the Centre for Financial and Corporate Integrity, delivering a broad portfolio of grant-funded internationally collaborative research, client funded consultancy, knowledge transfer activity, and international research exchange.

Accreditations: AACSB, EFMD, CABS, ACCA, CIM, CIPD, CMI

Dean: Jenna Ward

GBSN Ambassador: Sukanlaya Sawang, Associate Dean

Emerging Markets Institute or Center
Coventry Business School prides itself on delivering high quality research; working collaboratively and engaging with individuals, businesses and organisations to deliver impactful research that can make a difference to society and inform our teaching. Through Coventry University’s Research Centres, we engage in high impact collaborative research. Most notably, we conduct work with the Centre for Business in Society, and the Centre for Financial and Corporate Integrity, delivering a broad portfolio of grant-funded internationally collaborative research, client funded consultancy, knowledge transfer activity, and international research exchange.

“Through the GBSN network, Coventry Business School will expand our global activities for collaborative research, educational partnership and international experiences for our students and staff. We are excited to explore creative opportunities with our GBSN members.”

– Sukanlaya Sawang, Associate Dean

Network Engagement

Ways the institution will support the GBSN mission to improve access to quality management and entrepreneurship education for the develop world:
Coventry Business School is committed to support the GBSM mission through our expertise in management and entrepreneurial education, especially for online education. Our university has achieved the highest possible rating of 5 stars in the QS Stars University Rating for Online Learning assessment – the only UK university currently to hold a rating in the category. Coventry Business School also offers the entrepreneurship education through our International Centre for Transformational Entrepreneurship centre, supporting socio-economic growth, enhances social capital and reduces inequality.

Institutional Contributions to the Network Platform in the First Year:
During the COVID pandemic, the first year contribution from Coventry Business School hopes to create virtual collaboration and network, aiming to stimulate an important conversation around the business school of the future.  Coventry Business School will also promote and encourages a wider participation with GBSN webinars and virtual events from our staff and students.

“Coventry Business School is honoured to be a member of the Global Business School Network. We are a business school that is proud to think differently, challenge ourselves and seek solutions that disrupt conventional practice. Through the GBSN we work collaboratively with a truly international set of business schools, committed to supporting economic and social development across the globe.”

Professor Jenna Ward, Academic Dean

Institutional Engagement with Fellow GBSN Member Institutions:
Coventry Business School is keen to engage with GBSN members in order to establish collaborative research, transnational education, staff-student mobility and other creative opportunities among us.  If you are a potential partner or business, please contact us on internationalisation.fbl@coventry.ac.uk.

The biggest challenge facing management in your community and how the institution addresses this challenge:
The biggest challenge to management in the Coventry Business School environment is to create better futures for our students who are often the first in their families to attend university. We work with a less privileged, ethnically diverse group of students who go on to contribute to both in larger and smaller organisations, improving inclusion and creating a more just society.


The LAUNCH programme is here to offer students an innovative programme of workshops, networking events, training opportunities, competitions and celebrations for their journey to realise their full potential.  The theme of this programme is solving the world’s problems, we plan to do this by enabling every student across Coventry University Group campuses to explore their entrepreneurial potential. Not only that we will be supporting social enterprises, Coventry University staff and Alumni.

The Prosper programme aims to strengthening the resilience and investment readiness of arts organisations, museums and libraries in England. The Centre for Business in Society at Coventry University led on the research and evaluation component of Prosper, with the business support programme delivered by Creative United and the Arts Marketing Association.  Prosper provided one-to-one business advice, workshops, masterclasses, webinars and a free-to-access online business support resource to 70 arts organisations, museums and libraries. Prosper was over-subscribed, highly utilised, delivered high client satisfaction, achieved a range of business development outcomes and clients demonstrated organisational steps towards resilience. Prosper outcomes included substantially increased knowledge about sources of business support by clients, but under-utilisation of online resources. On exiting Prosper, clients expressed the value of appropriate business support and a willingness to invest in future support. In contrast, the limited evidence available on unsuccessful applicants to Prosper suggested that, in the main, they had not gone on to access other provision.

CAPE is an innovative pilot project to develop an interactive and free-to-use platform that puts Big Data tools in the hands of communities. This data helps businesses and communities make their energy use cheaper and more sustainable and enables them to plan and run community energy projects. Platform users have access to data tools which bring together satellite images and heat maps of local buildings, energy performance and usage data, and socio-demographic information. Using clever algorithms to combine these different data sources means users can find out, for example, how much energy they might generate or how much money they could save on their heating bills by installing solar panels to their roofs or putting ground source heat pumps in their gardens. The platform also provides practical information on how to organise community energy projects and access funding.  Ultimately, the aim is to enable collaborative working between a city’s communities, local authorities and suppliers.

At Coventry Business School, it is our belief that access to education is paramount for the development of individuals and societies. We are proud of our national and international outreach to both traditional and non-traditional, often first in their family to attend university, students. Through partnerships as well as through our on-line capabilities, we seek to create better futures for our graduates.

Professor Kai Peters, Pro-Vice Chancellor


GBSN promotes the expertise and interests of our members by providing a platform to communicate news and open opportunities to global audiences and share how they are innovating in management education to the benefit of their colleagues around the world. The New Member Spotlight series serves as a way for new member schools to introduce themselves to the network.