Vasilis Theoharakis

Professor of Strategic Marketing

Cranfield School of Management

Dr. Vasilis Theoharakis holds a BEng (Honours) from the State University of New York at Stony Brook, an MSc in Electrical Engineering and an MBA (with Distinction) from New York University, and a PhD in Marketing and Strategic Management from the University of Warwick.  He has taught at the European School of Management and Technology (ESMT) in Berlin, City University, Cass Business School in London, University of Sheffield, University of California – Berkeley, ALBA, Aston University, University of Cyprus and Golden Gate University. 

Vasilis’ academic research focuses on strategic marketing, new product development and entrepreneurship.  He has published in leading academic marketing and innovation journals such as International Journal of Research in Marketing, Research Policy,Journal of Product Innovation Management, Marketing Letters, Journal of Business Research, Industrial Marketing Management, International Marketing Review and Computers in Human Behavior.  He has been among the most downloaded authors worldwide on the Social Science Research Network (SSRN).

Dr Vasilis Theoharakis is a Professor of Strategic Marketing and Director of the Exec MSc in Marketing and Leadership (Level 7 Apprenticeship) at Cranfield School of Management.  He is a partner and member of the management team of the PJ Tech Catalyst fund, a venture capital fund that invests in seed stage technology start-up companies.  He led the creation of the advisory board at Innoetics, a global innovator in text to speech software, which managed the successful acquisition of the company by Samsung.  Among other ventures, he co-founded and was chairman of a successful nanotechnology company that he grew to reach exports in 25 countries.  Vasilis has spent several years in Silicon Valley at senior level marketing and business development positions with high-tech start-ups and companies such as 3Com.  He started his career as a research engineer at IBM’s prestigious T.J. Watson Research Center where he won the Research Division’s Award.