The Social Logistics Challenge

Contact: programs@gbsn.org

GBSN welcomes university students from various fields to form teams and engage in an international virtual contest to devise solutions for social logistics issues. The Social Logistics Challenge is designed to immerse learners in a digital environment that promotes teamwork, encourages collaboration, and stimulates innovation in addressing societal problems using logistics principles and technology. Upon finishing the competition, participants can earn an international micro-credential. 

Social logistics addresses the failures, gaps, and inequities in how goods, services, people, and information move through systems — and the consequences of those failures for communities. A social logistics problem is one where the root cause or primary leverage point of a social need is the design, operation, or accessibility of a logistics system. Teams are expected to engage directly with that system: diagnosing where and why it fails, for whom, and how it could be redesigned or improved. 

The Challenge

Teams are invited to identify a social logistics problem in a community of their choosing and propose an actionable business solution to address it. The proposed solution should be grounded in logistics principles and methods, relevant to the community it serves, clearly identifythe stakeholders involved, and demonstrate alignment with one or more of the 17 UN Sustainable Development Goals. Teams are encouraged to identify technological disruptions relevant to the problem and illustrate the role of technology in their proposed solution. 

Submissions must address a problem that falls within one of the following four tracks: 

Health and Humanitarian Supply Chains — Logistics failures in health systems and crisis contexts, including stockouts of essential medicines, cold chain breakdowns, last-mile delivery to remote or underserved clinics, and supply chain resilience in humanitarian response settings (including emergency response). 

Food Systems and Agricultural Logistics — Supply chain gaps that limit food access or market participation, including post-harvest loss, cold chain infrastructure, smallholder farmer access to buyers and distributors, and food waste in distribution systems. 

Urban Access and Mobility — How cities move goods and people, and who gets left out. Problems in this track may include informal settlement logistics, last-mile connectivity for low-income urban residents, informal waste and recycling supply chains, and the logistics of essential services in rapidly urbanizing contexts. 

Circular and Environmental Logistics — Reverse logistics and the infrastructure of recovery, including e-waste collection and processing, plastic waste supply chains, and the design of circular economy systems in contexts where formal reverse logistics infrastructure is absent or underdeveloped. 

Teams must declare their track at the time of submission. Strong submissions will keep the logistics system at the center of both the problem and the proposed solution.  
 
This is a team-based, virtual challenge, and we encourage teams that feature interdisciplinary and multi-university cooperation. 

How does it work?

Register your team

Identify a local problem

Develop your solution

Deliverables

Each team will prepare and submit a Solutions Package that incorporates a written report and a visual creative illustration which together communicates both the strength of their analysis and the creativity of their proposed business solution.

▼ Part 1: Written Report

The written report should present a clear, evidence-based business solution that addresses a social logistics problem within one of the four Challenge tracks. It should be approximately 10 pages in length (double spaced) and must be in English or with English translations. It should be submitted as a PDF.

While teams have flexibility in how they structure their report, it should include the following components: 

1. Problem Overview  

  • Clearly define the social logistics problem. 
  • Describe the community affected, including a rough estimate of scale (how many people, how much volume, or how often this occurs), and explain why the issue is significant.  
  • Identify the logistics system involved and where in the flow (e.g., of goods, information, people, funding, etc.) the breakdown occurs.  
  • Identify the key stakeholders involved. 
  • Support the problem statement with relevant evidence, data, or research.  

2. Business Solution  

  • Present an innovative solution grounded in logistics principles and methods. Describe what makes your approach different from existing or obvious responses to this problem. 
  • Demonstrate that the solution is actionable. Describe concretely how it would work, not only what it aims to achieve. 
  • Explain how the solution addresses the specific logistics mechanism and root causes of the problem.  
  • Describe the value the solution creates for the community and stakeholders.  
  • Highlight any partnerships, resources, or operational considerations required for success.  

3. Implementation & Impact  

  • Outline how the solution could be implemented in practice.  
  • Discuss the expected social, economic, and/or environmental outcomes.  
  • For each outcome you claim, identify at least one specific, measurable indicator that could be used to track it.  
  • Explain why the solution is feasible and sustainable over time, including the financial or operational basis for that claim.  

4. Supporting Information  

  • Explain how the proposed solution aligns with one or more of the UN Sustainable Development Goals (SDGs).  
  • Identify the single biggest assumption your solution depends on, and what would happen if that assumption turned out to be wrong.
  • Cite all sources using a consistent citation style. 
▼ Part 2: Creative Illustration

Bring your solution to life through a creative illustration that complements your written report. Choose the format that best communicates your ideas—such as a video, infographic, animation, digital prototype, website, storyboard, or another multimedia format. We encourage teams to think beyond traditional presentations and showcase their creativity. Incorporate local perspectives by engaging community members or key stakeholders during your research and fieldwork.

Your creative illustration should:

  • Clearly communicate the social logistics problem and your proposed solution. 
  • Demonstrate the value, feasibility, and potential impact of your solution. 
  • Engage the audience through compelling storytelling and effective visual communication. 
  • Be presented in English or include English subtitles or translations. 
  • Be approximately 3 minutes in length (or the equivalent for non-video formats). 

Timeline

Team Registration Deadline: November 1, 2026
Challenge Submission Deadline: November 15, 2026
Preliminary Judging Period: November 17-22, 2026
Student Networking Session: November 18, 2026
Top 5 Teams Announced: November 23, 2026
Top Five Team Presentations: December 1-2, 2026
Winning Team Announced: Decemeber 7, 2026

Award Guidelines

Thanks to our sponsors, a $5,000 scholarship prize will be awarded to the 1st place team, and $1,000 to the 2nd and 3rd place teams!  

Prize funds will be transferred via the students’ respective institutions’ financial departments. GBSN will direct the institution to distribute the funds equally among team members in in support of educational expenses (i.e., school materials, housing, tuition, and programs), but the manner and timing of distribution is ultimately determined by the receiving institution and its policies. Teams are encouraged to familiarize themselves with their university’s policies regarding receipt of external award funds. 

Judging Process & Criteria

Judging for the competition will take place in two phases. During the Preliminary Judging phase, each judge will evaluate approximately six team submissions to determine the Top Five teams that will advance to the Finals. Preliminary judging will be conducted November 17–22. The Finals Round will take place December 1–2 and will feature live presentations by the Top Five teams to a panel of final judges, who will select the competition winners.

The Top 5 teams will deliver a LIVE presentation to a panel of judges, followed by a Q&A. The full session will be recorded.

10-minute LIVE presentation

  • All team members must participate in the LIVE pitch for the team to be eligible to win the prize. Participation is defined as a minimum of 1 minute of speaking during the presentation. 
  • Teams can include supplemental materials to support their LIVE presentations in the finals round, including, but not limited to the previously submitted creative illustration.

15-minute Q&A with the final judges

  • All team members must remain present for the virtual Q&A
  • The Q&A will be moderated by a GBSN staff member to keep time and ensure equal distribution of participation between judges and teams

Need Inspiration?

2026 Preliminary Judges

  • Larry Clay

    Assistant Professor of Business and Management
    Marymount University
    USA
  • Dr. Albert Attom

    University Teacher in Human Resource Management and Organisational Behaviour
    Loughborough Business School
    United Kingdom
  • Clive Asande

    Business Development Manager
    Strathmore University
    Kenya
  • Dr. Carla Pereira

    Lecturer in Operations and Supply Chain Management
    The Open University Business School
    United Kingdom
  • Dr. Maryam Sholevar

    Assistant Professor in Logistics
    Heriot Watt University
    United Kingdom
  • Dr. Faith Njaramba

    Faculty Member
    Strathmore University
    Kenya
  • James Parfree

    Quality and Accreditation Manager
    Monash Business School, Monash University, Melbourne
    Australia
  • Leon Van Jaarsveldt

    Assistant Professor
    National Taiwan University
    Taiwan
  • Dr. Marina Arnaut

    Assistant Professor of Management and Entrepreneurship
    Dubai Business School, University of Dubai
    United Arab Emirates
  • Maureen Kangu

    Assistant Professor of marketing
    United States international University, Africa
    Kenya
  • Minh Tam Tran

    Assistant Professor of Management Science and Operations Research
    NEOMA Business School
    France
  • Nilakshi Galahitiyawe

    Assistant Professor in Operations Management
    Heriot Watt University
    United Kingdom
  • Peninah Kanyua

    Adjunct Lecturer
    Strathmore University
    Kenya
  • Dr. Richmond Okafor

    Entrepreneur | Innovator | Educator
    Lagos Business School
    Nigeria
  • Dr Sanaz Sigaroudi

    Senior Lecturer in Strategy and Innovation and Assessment Lead
    Leeds University Business School
    United Kingdom
  • Vasu Srivibha

    Chief Impact Officer
    Sasin School of Management
    Thailand
  • Xia Zhu

    Lecturer in Marketing
    Faculty of Business and Law, The Open University
    United Kingdom
  • Thomas Ngui

    Associate Professor
    United States International University- Africa
    Kenya
  • Ruth Mbabazi

    Coordinator Enterprise Business Center
    University of Kigali
    Rwanda
  • Oznur Yurt

    Senior Lecturer in Operations and Supply Chain Management
    The Open University
    United Kingdom
  • Mohamed Marwan Reda

    Instructor
    American University in Cairo
    Egypt
  • Michellana Jester

    Senior Lecturer, Global Entrepreneurship Lab
    MIT Sloan School of Management
    USA
  • Marcus Thiell

    Associate Professor
    Universidad de los Andes
    Colombia
  • Ana Martins

    Associate Professor
    Instituto Universitario de Lisboa, ISCTE-IUL
    Portugal
  • Gilbert Shyaka

    Assistant Lecturer and PhD Student in Management (Innovation, Strategy and Entrepreneurship)
    Jönköping International Business School (JIBS), School of Business, University of Rwanda
    Rwanda
  • Ahmed Iraqi

    Assistant Professor
    ESCA School of Management
    Morocco
  • Amr Mir

    Assistant Professor
    ESCA Ecole de Management
    Morocco
  • Annista Wijayanayake

    Lecturer
    Deakin University
    Australia
  • Christa Searle

    Associate Professor in Business Analytics, Operations Research and Simulation Modelling
    Heriot-Watt University
    United Kingdom
  • Fannie Wu

    Senior lecturer
    Deakin Business School
    Australia
  • Francisco Beltrán

    Senior Executive / Advisor; Academic
    IPADE Business School
    Mexico
  • Giang Nguyen

    Assistant Professor in Operations and Supply Chain Management
    VinUni
    Vietnam
  • Heather Round

    Senior Lecturer / Academic in Project Management and Organisational Change
    Deakin University
    Australia
  • Irene Shaker

    Adjunct Assistant Professor of Marketing (AUC); Assistant Professor & Marketing Program Coordinator (MIU)
    American University in Cairo
    Egypt
  • Jahan Khan

    Lecturer / Education Focused Academic in Accounting
    Deakin University
    Australia
  • John Hopkins

    Professor of Management
    Deakin Business School
    Australia
  • Kristijan Mirkovski

    Associate Professor of Information Systems; Associate Head of School (International & TNE)
    Deakin Business School
    Australia
  • Naga Venkatesh Devaguptapu

    Professor of Organizational Behavior & Human Resources; Dean (Academics)
    Goa institute of management
    India
  • Popsi Narasimhan

    Public Sector Lead Solutions Architect
    Peraton
    USA
  • Ramona Iulia Dieaconescu

    Associate Professor, Department of International Business and Economics
    Faculty of International Business and Economics, The Bucharest University of Economic Studies
    Romania
  • Roberto Gutiérrez

    Associate Professor
    Universidad de los Andes
    Colombia
  • Sa Thin Wetsandornphong

    Assistant Professor in Supply Chain Management
    Edinburgh Business School/Heriot-Watt University
    United Kingdom
  • Sade Olufemi-Ayoola

    Business Transformation Advisor
    Stanford Graduate School of Business/Stanford Seed
    Ghana
  • Sharon Salvador

    Entrepreneurship Educator
    Marymount University
    USA
  • Tamara Brezighello Hojaij

    Lawyer and Researcher
    Fundação Getulio Vargas
    Brazil
  • Yasmine Sabri

    Associate Professor (Senior Lecturer) in Supply Chain Management
    Loughborough University
    United Kingdom
  • Alessandro Ciano

    Head of Sales at Overlab
    Polimi Graduate School of Management
    Italy
  • Mona Koushan

    Lecturer in Operations and Supply Chain Management
    University of Canterbury
    New Zealand

2026 Final Judges

Sponsors

We would like to thank our sponsors for supporting the Social Logistics Challenge! Sponsorships fund the challenge’s prizes, tools, resources, and more, enabling GBSN to build and execute a meaningful virtual learning experience for each cohort of student teams.

Edinburgh Business School from Heriot-Watt University

Edinburgh Business School is a mission-led, global hub of business knowledge and research. With a long-tradition of offering inclusive, experiential learning for the ambitious leaders of tomorrow, we leverage our campuses in Dubai, Malaysia, and Edinburgh to create maximum worldwide impact.

The Kühne Foundation

The non-profit Kühne Foundation was established by the Kühne family in Switzerland in 1976. Today it is renowned for its initiatives to support academic and further education as well as research in the fields of logistics and supply chain management. The Kühne Foundation is also strongly involved in medical, cultural and humanitarian projects. It is an operative foundation, which develops almost all of its projects itself. Through its extensive funding projects, the Kühne Foundation and its donor Klaus-Michael Kühne exercise their socio-political responsibility.The Kühne Foundation pursues the goal of supporting and developing logistics as an academic field. Logistics plays a cross-sectional function in the global economy and is currently facing major challenges – one clear example being the coronavirus crisis. Digitalisation, along with the call for climate and environment protection are leading to transformations that require innovative approaches.

The Resiliency Intiative

The Resiliency Initiative (TRI) is a certified Woman-Owned Small Business (WOSB) with Fortune 500, government, military and non-profit leadership experience specializing in business continuity, crisis, security, and risk mitigation planning and training services.