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Case Centre Award and Competition Winners of 2015

Congratulations to all the Case Centre Award and Competition Winners of 2015

The Case Center is proud to announce their 2015 case award and competition winners. The Case Center’s annual case competition celebrates the 14 best examples of case writing and instruction by both international business students and educators.

This year’s Overall Case Winner is Cola Wars Continue: Coke and Pepsi in 2010 by David B. Yoffie and Renee Kim of Harvard University. The case focused on the impact managerial decisions had on the competition between Coke and Pepsi and industry structure.

The Case Center also proudly recognizes Debapratim Purkayastha, Associate Dean, ICFAI Business School, with the Outstanding Contribution to the Case Method Award. Desbapratim, a consulting editor for Case Folio, led over 40 case method workshops, and pioneered the use of ‘comic book’ cases as a instructional tool.

The following is a list of all of the award and competition winners of 2015 for demonstrating excellence in case writing and teaching:

Outstanding Contribution to the Case Method: Debapratim Purkayastha, ICFAI Business School (IBS)

Overall Award Winner: Cola Wars Continue: Coke and Pepsi in 2010 by David B. Yoffie and Renee Kim, Harvard Business School

Economics, Politics and Business Environment: Goldman Sachs and Its Reputation by David P. Baron, Stanford Graduate School of Business

Entrepreneurship: Dropbox: “It Just Works” by Thomas R. Eisenmann, Michael Pao and Lauren Barley, Harvard Business School

Ethics and Social Responsibility: CSR and the Tobacco Industry: A Contradiction in Terms? By Susan Schneider and Anca Pintilii, GSEM

Finance, Accounting and Control: Roche’s Acquisition of Genentech by Carliss Y. Baldwin, Bo Becker and Vincent Dessain, Harvard Business School

Human Resource Management: Corporate Entrepreneurship and Innovation at Google, Inc. by Debapratim Purkayastha and Adapa Srinivasa Rao, IBS

Knowledge, Info and Comm Systems Management: Online Marketing at Big Skinny by Benjamin Edelman and Scott Duke Kominers, Harvard Business School

Marketing: Michelin Fleet Solutions: Form Selling Tires to Selling Kilometers by ChloŽ Renault, FrŽdŽric Dalsace and Wolfgang Ulaga, HEC Paris

Production and Operations Management: Open Innovations at Siemens by Karim R. Lakhani, Katja Hutter and Stephanie Healy Pokrywa, Harvard Business School
Johann FŸller, Innsbruck University School of Management

Strategy and Management: Apple Inc. in 2012 by David B. Yoffie and Penelope Rossano, Harvard Business School

Outstanding Case Writer: Hot Topic ‘Digital Transformation’: Hello bank! The Birth of a Mobile Bank by Steve Muylle and Stijn Viaene, Vlerick Business School

Outstanding New Case Writer: UCSD: A Cancer Cluster in the Literature Building? (A & B) by Laurel C. Austin, Copenhagen Business School

Outstanding Case Teacher: Casey Lichtendahl, University of Virginia Darden School of Business

Click here to find out more about this years award winners!

Brennon Thompson is the Communications & Event Planning Intern at the Global Business School Network