The EFMD, ‘European Foundation for Management Development’ has recently announced the winners of the 2016 EFMD Case Writing Competition. GBSN member school, ESCA Ecole de Management was awarded for its case study written by Dr. Zoulikha Maaroufi about a Moroccan success story: DIAMANTINE “From Old Fashion To A Fast-Fashion Retailing Power-House: How Diamantine Reinvented The Traditional Ready-To-Wear Market In Mena Region.”
This case study focuses on the repositioning of this homegrown brand which managed to revamp traditional ready-to-wear market segment in Morocco.
The EFMD award comes after the State recognition that ESCA received a couple of months ago. These achievements are definitely the result of ESCA Ecole de Management’s strategy and investment in research and academics, which covers the regions that the Kingdom of Morocco belongs to.