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The Case Centre Awards and Competitions 2018

Now in their 29th year, The Case Centre’s 11 Awards and five Competitions celebrate excellence in case writing and teaching at schools of business, management and government worldwide.

The Overall Winning Case, on Accor’s digital marketing, was co-authored at Harvard Business School (HBS), the Cornell SC Johnson College of Business, Cornell University and ESSEC Business School. (This is a fourth Overall Award for HBS**, a first-time success in the Awards for Cornell SC Johnson College, and a first-time Overall win for ESSEC, which has won two category awards in previous years.)

Outstanding Case Teacher was won by David Wood, the second time a member of Ivey Business School’s faculty has won this Competition.

The prestigious Outstanding Contribution to the Case Method was won by Vijaya Narapareddy Zinnoury of the Daniels College of Business, University of Denver. She was the winner of the Outstanding Case Writer Competition in 2018 and is the third female winner in the nine years the Outstanding Contribution to the Case Method has been recognised.

Outstanding Compact Case was a new competition for 2019. The inaugural winner, a cartoon case, from ICFAI Business School, is a first win for this innovative pedagogical format. Its co-author (with illustrator Sid Ghosh) Debapratim Purkayastha has won a total of three Awards/Competitions this year to add to the five won in previous years. (Debapratim Purkayastha has consistently topped The Case Centre’s Top 40 Bestselling Case Authors list since it was first compiled in 2015/16.)

This year’s Awards and Competitions sees a growing diversity of successful institutions from right across the globe including five first-time winning schools (Blavatnik School of Government, University of Oxford; Columbia Business School; Cornell SC Johnson College of Business; ESCP Europe; ISEG Lisbon School of Economics & Management) indicating that excellence in the case method is no longer the sole domain of a small group of elite institutions or faculty. There were 23 first-time, individual faculty/research winners.

Commenting on the 2019 Awards, Richard McCracken, Director of The Case Centre, said: “Coming hot on the heels of the inaugural World Case Teaching Day, held on 5 February 2019, this year’s flagship Awards and Competitions show that over their 29-year history, standards of excellence in case writing and teaching have grown and spread right around the world to more institutions than ever before. Award winning cases were taught in 103 schools in 34 countries. While many schools encourage faculty to prioritise journal-worthy research, the fact that ever more individual authors and teachers are now winning Case Awards and Competitions, bears testament to the widespread dedication of faculty to bring students around the world topical, relevant and innovative classroom materials. Our annual case ‘Oscars’ shine a proud annual light on these impactful achievements.”

Winning case subjects included for the first time President Trump (Outstanding Case Writer Competition). Other subjects being taught in classrooms worldwide with award-winning cases now include Uber, for the third time, cases on familiar multinationals such as Accor, Amazon and Apple, while cases on local business issues were also well represented among the winners, such as the Free Case category winner on KazOil, highlighting current national/international geopolitical trends.

Results in full: (for biographical details of winners and judging criteria, please see the Notes for Editors below.)


Overall Case Award Winner

Accor: Strengthening the Brand with Digital Marketing Jill Avery, Harvard Business School, Chekitan S Dev, Cornell SC Johnson College of Business, Cornell University and Peter O’Connor, ESSEC Business School

Economics, Politics and Business Environment

Patagonia’s Sustainability Strategy: Don’t Buy Our Products Francisco Szekely and Zahir Dossa, IMD business school


AB InBev: Brewing an Innovation Strategy Robert E Siegel and Amadeus Orleans, Stanford Graduate School of Business

Ethics and Social Responsibility

Uber and the Ethics of Sharing: Exploring the Societal Promises and Responsibilities of the Sharing Economy N Craig Smith and Erin McCormick, INSEAD

Finance, Accounting and Control

H J Heinz M&A David P Stowell and Nicholas Kawar, Kellogg School of Management

Human Resource Management / Organisational Behaviour

Employee Training & Development at Ritz-Carlton: Fostering an Exceptional Customer Service Culture Debapratim Purkayastha, ICFAI Business School (IBS)

Knowledge, Information and Communication Systems Management
Amazon’s Big Data Strategy Debapratim Purkayastha and Adapa Srinivasa Rao, ICFAI Business School (IBS)


Ch‰teau Margaux: Launching the Third Wine Elie Ofek and Eric E Vogt, Harvard Business School

Production and Operations Management

Markdown Pricing Optimization at Bloomingdale’s (A) and (B) Wei Ke, Costis Maglaras and Garrett van Ryzin, Columbia Business School

Strategy and General Management

Apple and Its Suppliers: Corporate Social Responsibility An Ivey Publishing case by Sun Hye Lee and Kamel Mellahi, Warwick Business School and Michael J Mol, Copenhagen Business School

Free Case

The Acquisition Experiences of KazOil Dana Minbaeva, Copenhagen Business School and Maral Muratbekova-Touron, ESCP Europe


Outstanding Contribution to the Case Method

Vijaya Narapareddy Zinnoury, Daniels College of Business, University of Denver

Outstanding Case Teacher
David Wood, Ivey Business School

Outstanding Case Writer

President Trump Calling: Accept or Decline? Karthik Ramanna, Vidhya Muthuram and Sarah McAra, Blavatnik School of Government, University of Oxford

Outstanding New Case Writer

Strategic Actions in Challenging Times Jo‹o Silva and JosŽ Azevedo-Pereira, ISEG Lisbon School of Economics & Management

Outstanding Compact Case

Turbulence on the Tarmac Debapratim Purkayastha and Sid Ghosh, ICFAI Business School (IBS)

*The Case Centre is the independent home of the case method and is dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. It is a not-for-profit organisation and registered charity.

**The previously European Awards went global in 2011.


Antoinette Mills, +44 (0)1234 756416, antoinette@thecasecentre.org

or: Emma Simmons, +44 (0)1727 832994, emma@thecasecentre.org